The Unfortunate Consequences Of Ignoring Links – Search Engine Land
If you care at all about the online visibility of your business or brand, you cannot disregard links. There seems to be a common misconception floating around the digital marketing sphere that you don’t need to worry about links, and instead you can just “produce…
The Only Way To Be Successful At SEO: Take A Holistic Approach – Search Engine Land
Everything you need to know about SEO, delivered every Thursday. It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this…
Report: iPhone Drives Less Than Third Of Android Traffic, Nearly 75 Pct. Of … – Marketing Land
The best news in mobile marketing every Thursday. Last week Opera released its State of Mobile Advertising report for Q2. Headlines on coverage tended to focus on the finding that “the first app of the day is in the Social Networking category, and the most common last…
Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not … – Marketing Land
Top news and emerging ideas in display advertising, delivered every Monday. Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land
Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…
Six of the most interesting SEM news stories of the week – Search Engine Watch
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for…