Six of the most interesting SEM news stories of the week – Search Engine Watch

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for…

The Only Way To Be Successful At SEO: Take A Holistic Approach – Search Engine Land

Everything you need to know about SEO, delivered every Thursday. It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this…

Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not … – Marketing Land

Top news and emerging ideas in display advertising, delivered every Monday. Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating…

Wisdek Inc Guarantees Top Rankings for Websites with Affordable SEO Services … – PR Web (press release)

Richmond Hill, Ontario (PRWEB) July 19, 2015 Wisdek (http://www.wisdek.com/) a full service Internet marketing optimization firm, introduces SEO centric web design services and guaranteed SEO programs for small and large businesses. Wisdek’s web design services allow business clients to receive a performance focused website that…

7 Signs CMOs Need To Examine Their Media Mix – Marketing Land

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…

34 Compelling Content Marketing Stats and Facts – Business 2 Community

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…

How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land

Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…

AOL, Inc. (AOL) Price Target Raised To $47 At Cantor Fitzgerald – Bidness ETC

Cantor Fitzgerald analyst, Youssef H. Squali, has raised his price target on AOL, Inc. (NYSE:AOL) stock from $45 to $47. The analyst’s revision, disclosed in a research note today, was based on AOL outperforming first-quarter (1QFY15) estimates and “early success with programmatic, video and mobile…

AOL Revs Up, Programmatic Fuels Growth – MediaPost Communications

Thanks to healthy ad sales, AOL on Friday reported a 7% rise in first quarter revenue — to $625.1 million — and adjusted earnings per share of $0.34. Analysts were expecting $595 million in revenue, and adjusted EPS of $0.32. “We’ve done a very good…


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