What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land
The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…
Networks Are Like Mullets – Light Reading
Remember mullets? The unfortunate late-20th-century men’s hairstyle was neat and trimmed around the face and long and flowing down the neck. “Business in front, party in the back,” was the slogan. Service provider networks have become mullets. The parallel occurred to me during a panel…