How to Make Audience Segmentation Truly Personal – Business 2 Community
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…
How Content Upgrades Help You Build Better Customer Relationships – Business 2 Community
Content upgrades (aka lead magnets) are a popular topic right now. You may have heard of them, you may have tried them — or you may not know what I’m talking about. So let’s start with a simple definition. A content upgrade is extra content…
Why Great Marketing Results Are Worth the Wait – Business 2 Community
We live in an age of instant gratification. This era of hyper connection has caused the demand for instant results to truly penetrate every corner of our lives. Movies and TV shows begin streaming in seconds. Retailers offer same-day delivery services (delivery by drone, anyone?)….
Bosch Saves Us From Wrong-Way Driving – IEEE Spectrum
The traffic accident you least want to be in is a collision with a car moving in a direction opposite to your own. Even though such wrong-way collisions account for only about 3 percent of accidents on divided highways in the United States, according to a 2013 report by…
Ideas to Engage your Audience with YouTube Videos – Business 2 Community
There has been an increase in the usage of social media all over the world in past few years. Each of these social media has their own advantages and therefore none can be ignored, be it Facebook, Twitter, interest, Tumblr, Flickr, Instagram, Stumbleupon or Quora;…
How To Take Advantage Of Social Media At An Industry Conference Or Event – TechDay News (blog)
socialmedia / voting / conference / Will Long / Oct 01, 2015 Social media is crucial these days. There are now close to 2.1 billion active social media accounts worldwide. It only makes sense that you would take advantage of social media to reach new…
ZaReason Zini 1550 tiny Linux desktop PC review – Liliputing
There are a number of reasons you might want to install a Linux-based operating system like Ubuntu, Debian, Fedora, or Linux Mint on a computer. These operating systems are free to use, which means you can install them on a PC that may not have a…
How to build interactive eBooks for lead generation – Econsultancy (blog)
When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…
What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…
Cummins Power Systems, LLC Delivers the First Natural Gas 45KW Electric Power … – SYS-CON Media (press release)
News Feed Item Cummins Power Systems, LLC Delivers the First Natural Gas 45KW Electric Power Generator Set to Coates International, Ltd. Headquarters/Plant in New Jersey Yesterday, October 21, 2015 By Marketwired . Article Rating: October 22, 2015 10:55 AM EDT WALL TOWNSHIP, NJ —…