Tag: Shine

How Content Upgrades Help You Build Better Customer Relationships – Business 2 Community

By: | In: Advertising and Traffic | Last updated: October 26, 2015 0

Content upgrades (aka lead magnets) are a popular topic right now. You may have heard of them, you may have tried them — or you may not know what I’m talking about. So let’s start with a simple definition. A content upgrade is extra content…

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Ad blocking is a barrier to innovation – Financial Times

By: | In: Advertising and Traffic | Last updated: May 17, 2015 0

The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…

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