Storytelling in Marketing: An Interview With Warren Whitlock – Search Engine Journal
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in…
6 Hacks to Turn Your Blog Into a Lead Generation Machine – Business.com
Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors with conversion opportunities. If your…
How to Generate More Leads & Improve Sales Using Video – Business 2 Community
The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…
When You’re Done With a Fabricated Identity, This Artist Will Make It His Own – Motherboard
Your inbox is a lot like an online home, protected by a password rather than a burglar alarm. The same could be said for your social media pages, your bank accounts, your supermarket loyalty cards. Together they constitute an identity. But what if your accounts,…
Apple Working on Siri the Virtual Music Assistant for Analyzing Unknown Music … – Patently Apple
Earlier this month the U.S. Patent and Trademark Office published a patent application from Apple that revealed an invention that generally relates to audio analysis and, more specifically, to analyzing audio input for efficient speech and music recognition. While Apple first introduced integrating music identification…