How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land
Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)
PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…
Increase Website Traffic Use Video Marketing!
Video Marketing Video marketing campaigns, if utilized effectively, are a sure-fire way to improve your business and increase your profit. In order for video marketing to work, however, it must be done intelligently. This article is loaded with tips and advice that will help you…
Mobile Friendly Website E-Commerce Portal Checklist
Mobile Friendly Website Template Mobile Friendly Website Template E-Commerce Portal Checklist Modern businesses today would need to consider the latest technologies and available solutions or tools that would benefit their branding and bottom line. Businesses big or small would have to engage in the best of…
Traffic Generation Tips
Traffic Generation Traffic Generation Tips Engaging in online activities be it for financial reasons or for simple popularity isn’t simply a matter of creating an online resource such as a blog or a website and sitting back, not if you actually expect to achieve a…
Sales Boost: Step 2 – Tips to Leverage Linkedin – Advertising Specialty Institute (press release)
Published in Advantages Last Updated on Friday, June 05, 2015 Add Rich Media: Posting multimedia offerings like videos and presentations enhances your profile. It’s a great way to establish yourself as a thought leader and showcase the value you bring – something that’s sure to…