Why One Auto-Dealer Believes in the Power of Pre-Roll Ads – AdAge.com
Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet…
Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’ – ThinkProgress
by Lauren C. Williams Posted on May 12, 2015 at 11:11 am “Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’“ CREDIT: Dylan Petrohilos/ThinkProgress Verizon Communications announced Tuesday official plans to buy AOL, Inc. in $4.4 billion cash deal that will merge…
Will Orioles, Preakness help soothe ravaged Baltimore? – ABC NEWS 4
By DAVID GINSBURGAP Sports Writer BALTIMORE (AP) – Looting, rioting and violence has left Baltimore rattled and in a state of repair. Officials hope a big sports week has a healing effect on the beleaguered city. Civil unrest remains an issue in Baltimore after two…
Customer Service Priorities – Light Reading
Upcoming Live Events May 12, 2015, Grand Hyatt, Denver, CO May 13-14, 2015, The Westin Peachtree, Atlanta, GA June 8, 2015, Chicago, IL June 9, 2015, Chicago, IL June 9-10, 2015, Chicago, IL June 10, 2015, Chicago, IL September 29-30, 2015, The Westin Grand Müchen,…
Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope – Marketing Land
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TrueCar’s (TRUE) CEO Scott Painter on Q1 2015 Results – Earnings Call … – Seeking Alpha
TrueCar, Inc. (NASDAQ:TRUE) Q1 2015 Earnings Conference Call May 07, 2015 04:30 PM ET Executives Alison Sternberg – VP, IR Scott Painter – Founder and CEO John Krafcik – President Michael Guthrie – CFO Analysts Diana Kluger – JPMorgan Mark Mahaney – RBC Capital Markets…