7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
Big data analytics accelerates Williams’ Formula One performance – V3.co.uk
Formula One cars are essentially big data factories on wheels. They have hundreds of sensors across many components collecting data on everything from fuel levels and engine performance, to oil temperature and tyre pressure. Turning that data into useful information to tweak a car’s performance…
Where the heck is Apple TV? – CNET
Apple TV first launched in 2007 and hasn’t been revamped since its last generational update in March 2012. Sarah Tew/CNET Another Apple event, another Apple TV no-show. Apple’s streaming-video box has gone three years without a refresh to a new generation, all while Internet-delivered TV…
A Webby Award honoree’s recipe for recognition: Q&A – Inman.com
*This article has been edited from a previous version. If you want to be an expert in digital marketing, spend an hour talking with Anne Marie Gianutsos, head of digital for real estate powerhouse Houlihan Lawrence. In a little over a year, she’s put into…
Website Traffic Think Out Of The Box
Website Traffic Think Out Of The Box Great ideas to build Website Traffic to your website think out of the box when you create a website you do so for the purpose of providing information to a targeted audience. The websites that are most successful…
34 Compelling Content Marketing Stats and Facts – Business 2 Community
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…