10 Tips for Marketing Your Business During the Holidays – Business 2 Community

For new small business owners, the holiday season can be a bit overwhelming. Elements like the rush of shoppers and having the proper amount of inventory and staffing on hand can lead to some major headaches. It’s crucial that new businesses find ways to increase…

4 Things Tony Avella and David Weprin Get Totally Wrong About Toll Reform – Streetsblog New York (blog)

No, the past nine years weren’t just a dream and you didn’t wake up in 2006. State senators David Weprin and Tony Avella, the Queens Civic Congress, and a few other Queens elected officials really did put on a press conference yesterday to guard against the possibility that…

How to Generate More Leads & Improve Sales Using Video – Business 2 Community

The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…

The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News

James McAnally.Image: Courtesy of McAnally / Temporary Art Review.   Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…

Don’t Like Crowds or Traffic? Watch WeHo’s Halloween Carnaval at Home – WEHOville

WeHo’s Halloween Carnaval crowds in 2013. (Photo by Jon Viscott) Love WeHo’s Halloween Carnaval but can’t take the crowds? Worried about traffic and parking? Well this year you can watch it from home in as outrageous a costume as you like. The City of West…

How to Make Audience Segmentation Truly Personal – Business 2 Community

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…

Why Great Marketing Results Are Worth the Wait – Business 2 Community

How to Get Better Results from Pinterest

We live in an age of instant gratification. This era of hyper connection has caused the demand for instant results to truly penetrate every corner of our lives. Movies and TV shows begin streaming in seconds. Retailers offer same-day delivery services (delivery by drone, anyone?)….