Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Global, Chinese automakers debut new models – FOX 10 News Phoenix
By JOE McDONALDAP Business Writer SHANGHAI (AP) – Ford showed off its new Taurus and Nissan unveiled a midsize sedan designed for China on Monday at a Shanghai Auto Show that highlighted the commercial resurgence of lower-priced Chinese auto brands. Competition in China is intensifying…
The vast majority of successful hacking attacks can be attributed to the … – Business Insider
Thomson ReutersPeople pose in front of a display showing the word ‘cyber’ in binary code, in this picture illustration taken in Zenica When a cyber security breach hits the news, those most closely involved often have incentive to play up the sophistication of the attack….
A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)
PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…
Fujitsu and Microsoft collaborate to transform manufacturing processes through … – MarketWatch
HANOVER, Germany and TOKYO, April 12, 2015 /PRNewswire/ — At the Hannover Messe event, Fujitsu Limited and Microsoft Corp. announced their collaboration to bring innovative operational excellence to manufacturing with the help of Fujitsu devices powered by Windows 8.1 Pro, the Internet of Things (IoT) services…
TrueCar’s (TRUE) CEO Scott Painter on Q1 2015 Results – Earnings Call … – Seeking Alpha
TrueCar, Inc. (NASDAQ:TRUE) Q1 2015 Earnings Conference Call May 07, 2015 04:30 PM ET Executives Alison Sternberg – VP, IR Scott Painter – Founder and CEO John Krafcik – President Michael Guthrie – CFO Analysts Diana Kluger – JPMorgan Mark Mahaney – RBC Capital Markets…