Tag: storytelling
Storytelling in Marketing: An Interview With Warren Whitlock – Search Engine Journal
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in…
The ‘BI gamers’ you didn’t know your company had – ITProPortal
For most people it seems that ‘gamification’ in the workplace is simply about rankings, things such as who can score the most likes on their company’s internal social network. That’s taking an interesting idea and making it dull. People love to play games. They are…
‘Star Wars’ BB-8 droid to be sold as working robot – Toronto Sun
GLENDALE, Calif. — If it weren’t for someone willing to entertain a new idea, the new Star Wars droid, BB-8, wouldn’t be rolling into living rooms this holiday season. The robot — which looks like a mechanical head on a spinning ball — was the…
Using Storytelling in Your Software & Technology Marketing: When & How – Business 2 Community
In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet. At that time, the Internet was just beginning to…
How to avoid 10 common business video mistakes – Tech Page One
With millions of videos on the Internet, how do you make your business video stand out? To find out, CIO.com asked dozens of video marketing professionals to identify the biggest, or most common, mistakes companies make when crafting and marketing business videos. Mistake No. 1:…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Virtual Reality at NAB – Business Wire PR
WASHINGTON–(BUSINESS WIRE)–Arthur van Hoff, chief technology officer of Jaunt, will keynote NAB Show’s Technology Summit on Cinema on Sunday, April 12 at 2:00 p.m. in Las Vegas. The Summit is co-produced by the Society of Motion Picture and Television Engineers® (SMPTE®), one of the worldwide…