Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
What we can learn from the Pan Am Games – The Globe and Mail
So much for the fretting, hand-wringing and teeth-gnashing. It seems that in the end, Toronto learned to stop worrying and love the Pan Am Games. In the run-up to the games, it seemed the largest multisport spectacle ever to be held in Canada was destined…
Monetizing And Marketing Cover Songs On Youtube – hypebot.com
____________________________ Guest Post by Rick Goetz on MusicConsultant Scott Herring is the head of operations for OnRamp Digital, the premier music-focused multi-channel network on YouTube. Through OnRamp, he helps unsigned or undiscovered artists create cover songs, put them on YouTube and legally monetize them. The…