The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

The Only Way To Be Successful At SEO: Take A Holistic Approach – Search Engine Land

Everything you need to know about SEO, delivered every Thursday. It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this…

10 Tips for Marketing Your Business During the Holidays – Business 2 Community

For new small business owners, the holiday season can be a bit overwhelming. Elements like the rush of shoppers and having the proper amount of inventory and staffing on hand can lead to some major headaches. It’s crucial that new businesses find ways to increase…

Storytelling in Marketing: An Interview With Warren Whitlock – Search Engine Journal

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in…

How to Generate More Leads & Improve Sales Using Video – Business 2 Community

The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…

5 Tips to Ensure That You Never Run Out of Blog Ideas – Tech Cocktail

A big part of owning a blog and being involved in content marketing is generating exciting article titles that will attract readers. The Internet is rife with content and therefore bloggers, professional essay writerm and article marketers must continually find ways to make their content…

What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land

The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…

AD North American meeting highlights buying group’s commitment to the future – Supply House Times

This year has been a busy one for the AD buying group. In addition to its new “Together, we win” branding and marketing campaign, AD earlier this year announced a merger with Canadian buying group Canaplus Limited Partnership and followed that up with the rollout…


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