One-third of Super Bowl marketers to advertise online only: Study – Marketing Dive

Dive Brief: One-third of marketing professionals surveyed by AdParlor expect to advertise online only around the Super Bowl. Cost of Super Bowl TV spots is one reason, but marketers also know they can take to social media and tap into the social traffic the Super…

3 Reasons GoPro Is Destined to be an Entertainment Conglomerate – Motley Fool

GoPro (NASDAQ:GPRO) is getting killed lately because of weak sales of its latest HERO4 Session cameras and soft guidance for the upcoming holiday quarter. The stock has plummeted more than 60% so far this year as a result. Shares are now trading around $25 apiece…

Google’s release of TensorFlow could be a game-changer in the future of AI – Phys.Org

Google’s machine learning software already does some pretty amazing things, such as visual translations. Credit: TensorFlow The development of smarter and more pervasive artificial intelligence (AI) is about to shift into overdrive with the announcement by Google this week that TensorFlow, its second-generation machine-learning system,…

Grand Falls House report gets political audience – Grand Falls-Windsor Advertiser

Deputy Mayor Barry Manuel said in a press release Friday morning that he hopes the dialogue leads to a transition agreement for the possible transfer of the property to the Town of Grand Falls–Windsor and the implementation of some of the key recommendations of the…

How to Make Audience Segmentation Truly Personal – Business 2 Community

Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…

Why Great Marketing Results Are Worth the Wait – Business 2 Community

How to Get Better Results from Pinterest

We live in an age of instant gratification. This era of hyper connection has caused the demand for instant results to truly penetrate every corner of our lives. Movies and TV shows begin streaming in seconds. Retailers offer same-day delivery services (delivery by drone, anyone?)….

Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive

Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…

Video Is The Future of Content Marketing – Business 2 Community

I Can Compose A Book In A Weekend

Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their…