Storytelling in Marketing: An Interview With Warren Whitlock – Search Engine Journal
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in…
3 Reasons GoPro Is Destined to be an Entertainment Conglomerate – Motley Fool
GoPro (NASDAQ:GPRO) is getting killed lately because of weak sales of its latest HERO4 Session cameras and soft guidance for the upcoming holiday quarter. The stock has plummeted more than 60% so far this year as a result. Shares are now trading around $25 apiece…
Google’s release of TensorFlow could be a game-changer in the future of AI – Phys.Org
Google’s machine learning software already does some pretty amazing things, such as visual translations. Credit: TensorFlow The development of smarter and more pervasive artificial intelligence (AI) is about to shift into overdrive with the announcement by Google this week that TensorFlow, its second-generation machine-learning system,…
The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News
James McAnally.Image: Courtesy of McAnally / Temporary Art Review. Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…
‘Across the Water’ album months in the making – WRAL.com
By Bill Leslie What goes into making a musical CD? I hear that question a lot. One of my favorite parts of the process is the music video at the end of the journey. The music has been written, revised and recorded and now it…
How to Make Audience Segmentation Truly Personal – Business 2 Community
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…
How Content Upgrades Help You Build Better Customer Relationships – Business 2 Community
Content upgrades (aka lead magnets) are a popular topic right now. You may have heard of them, you may have tried them — or you may not know what I’m talking about. So let’s start with a simple definition. A content upgrade is extra content…
Cummins Power Systems, LLC Delivers the First Natural Gas 45KW Electric Power … – SYS-CON Media (press release)
News Feed Item Cummins Power Systems, LLC Delivers the First Natural Gas 45KW Electric Power Generator Set to Coates International, Ltd. Headquarters/Plant in New Jersey Yesterday, October 21, 2015 By Marketwired . Article Rating: October 22, 2015 10:55 AM EDT WALL TOWNSHIP, NJ —…
Change is the Real Constant in a Content Marketing Strategy – Business 2 Community
That the ecosystem of content is built on shifting sands is an understatement. Just the last 30 days saw five major changes in how the world’s largest social network operates. Our default go-to for any sort of information – Google – has updated their algorithm…