How to build interactive eBooks for lead generation – Econsultancy (blog)

When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…

Lee Founders Weekend 2015 celebrates 20 years with expanded events – Berkshire Eagle (subscription)

LEE — A milestone, cemetery tour and an aerial drone fly-over highlight a revised and expanded Lee Founders Weekend this year. Festival Latino of the Berkshires celebrates its 20th anniversary as one of the premier events during the tradition three-day celebration in September to promote…

5 Reasons You Need To Start Blogging – Business 2 Community

Viral Advertising and Promotions Creativity

It seems wherever you look online these days, people are talking about the benefits of blogging. With a proven track record of generating traffic and leads –  as well as building relationships with potential and existing customers – there are a heap of reasons why you…

2015 Boating Industry Movers & Shakers Finalists – Boating Industry

Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…

IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast – Sports Video Group

IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast September 13th, 2015 By Ken Kerschbaumer The increasing importance of IP in broadcast workflows is evident throughout IBC2015. SVG sat down with Grass Valley SVP of Strategic Marketing Mike Cronk to discuss how his company…

Video Is The Future of Content Marketing – Business 2 Community

I Can Compose A Book In A Weekend

Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their…

The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)

IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…

Online-only eVersity ready to enroll after just 18 months – Arkansas Online

There’s a fixture on Michael Moore’s desk. It’s the number 49, and it’s crossed out. The number is something of a motivator for the University of Arkansas System’s vice president for academic affairs. It’s where Arkansas ranks in the nation in the percentage of residents…


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