Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Fitness trackers should fear the Apple Watch – Mashable
I’ve tested a countless number of fitness trackers, and typically after a few weeks of use, each one ends up in a box on my desk. My collection has become tracker graveyard, and I’m not alone; studies show they often get shoved into drawers not…
HP Spectre x360 Review – Thurrott.com (blog)
HP’s stunning new Spectre x360 is a near-perfect transforming Ultrabook, blending premium materials and solid build quality with a far more thoughtful approach to the software preload than we typically see with Windows PCs. Yes, it’s a bit thicker and heavier than less versatile PCs,…
TrueCar’s (TRUE) CEO Scott Painter on Q1 2015 Results – Earnings Call … – Seeking Alpha
TrueCar, Inc. (NASDAQ:TRUE) Q1 2015 Earnings Conference Call May 07, 2015 04:30 PM ET Executives Alison Sternberg – VP, IR Scott Painter – Founder and CEO John Krafcik – President Michael Guthrie – CFO Analysts Diana Kluger – JPMorgan Mark Mahaney – RBC Capital Markets…