Facebook Marketing + Local and Non-Local Business Promotions
More and more modern online businesses today are looking at social media to assist in effective Internet marketing that would win over more customers in the local and non-local environments. This is where social media giants like Facebook and Twitter could boost their business operations,…
What Makes BuzzFeed Quizzes So Popular? – Business 2 Community
It’s 2:00pm in the afternoon. Lunch was just over an hour ago and you still have a couple of hours until you get off work. You check your inbox to find that there are no new emails for you to respond to, so you open…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)
PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…