The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

How to use iOS or Apple Watch as remote controls with Apple TV – Computerworld

Apple introduced a much-desired new feature for Apple TV owners using Apple Watch, iPad or iPhones last week – the capacity to use your iOS device as a remote control for your TV. Here’s how to get it working Before you can use the new feature…

The Only Way To Be Successful At SEO: Take A Holistic Approach – Search Engine Land

Everything you need to know about SEO, delivered every Thursday. It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this…

4 Things Tony Avella and David Weprin Get Totally Wrong About Toll Reform – Streetsblog New York (blog)

No, the past nine years weren’t just a dream and you didn’t wake up in 2006. State senators David Weprin and Tony Avella, the Queens Civic Congress, and a few other Queens elected officials really did put on a press conference yesterday to guard against the possibility that…

GOOG Stock: Google Is Cooking Up Something Big – Profit Confidential

Alphabet Inc’s (NASDAQ:GOOG) stock price has surged a solid 41% so far in 2015. This is particularly impressive, given how large a company Google is. Other than Google’s search engine business, Alphabet has quite a few things going for it. If things go well, the…

‘Top Gear’ returns in May 2016 without Clarkson – Engadget

While Clarkson, May and Hammond develop a new motoring show for Amazon, the BBC is working on its biggest Top Gear reboot in years. Presenter Chris Evans (no, not Captain America) is taking over Clarkson’s role and revealed last weekend exactly when the first episode…

How to Generate More Leads & Improve Sales Using Video – Business 2 Community

The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…

5 Ways iPad Pro Will Change How I Work – Gotta Be Mobile

At first I didn’t think I’d want to get the new iPad Pro, but after owning one for just a few days, it’s potentially going to change the way I work in some important ways. When Apple first introduced the iPad back in 2010, I…


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