Rachel Ray Cooking – You Can Do It
Rachel Ray cooking is a type of cooking that even a brand new cook can manage. And rather than just end up with something okay, even a new cook can get awesome results right away. That’s because Rachel Ray’s recipes are designed to be easy…
Avoiding Shiny Object Syndrome in Affiliate Marketing
Affiliate Marketing It is easy for a new and inexperienced affiliate marketer to get caught up with the standard fare of affiliate marketing that includes lock, stock and barrel motions in marketing the brand and wares. Most affiliate marketers tend to emulate the success of…
Gourmet Cooks – Simple Tips for Budding Gourmet Cooks
Many people grow up knowing that they want to be gourmet cooks, but gourmet cooking is something that appears to be beyond most of our reaches in this day and age. We are more commonly used to preparing rushed meals for ourselves or our families…
Storytelling in Marketing: An Interview With Warren Whitlock – Search Engine Journal
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in…
When You’re Done With a Fabricated Identity, This Artist Will Make It His Own – Motherboard
Your inbox is a lot like an online home, protected by a password rather than a burglar alarm. The same could be said for your social media pages, your bank accounts, your supermarket loyalty cards. Together they constitute an identity. But what if your accounts,…
How to Make Audience Segmentation Truly Personal – Business 2 Community
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…