5 Features For a Stellar Social Media Strategy with BuzzBundle – Search Engine Journal

This is a sponsored post for BuzzBundle. If you are part of a small social team or doing it on your own, you know social media planning can be a major time suck. By the time you research content, write quality content, develop a sharing plan,…

South Dakota’s ‘Mars’ marketing campaign drawing job-seekers – Yankton Daily Press

SIOUX FALLS, S.D. (AP) — A workforce development campaign in South Dakota that sells the state as being a better place to live than Mars is generating traffic to the state’s workforce website, despite not-always favorable national attention. The focus is a video ad about…

Ad blocking is a barrier to innovation – Financial Times

The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…

A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)

PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…

Four Powerful Tips For Business Building

Business Building Three Powerful Tips For Business Building Do you know that a lot of marketing strategies that work for big firms can also work for smaller business companies? For you to be successful and achieve your business building goals, every marketer has to be unique…


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