How Video Is Enhancing Heat Mapping for Retailers – RIS News (blog)
In today’s retail environment, heat maps often are used to understand customer behavior in relation to a store’s layout. And now, video capabilities are turning heat-mapping data up a notch. While heat mapping allows retailers to understand where customers walk within a store, video allows…
Why One Auto-Dealer Believes in the Power of Pre-Roll Ads – AdAge.com
Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet…
5 Features For a Stellar Social Media Strategy with BuzzBundle – Search Engine Journal
This is a sponsored post for BuzzBundle. If you are part of a small social team or doing it on your own, you know social media planning can be a major time suck. By the time you research content, write quality content, develop a sharing plan,…