What Makes BuzzFeed Quizzes So Popular? – Business 2 Community
It’s 2:00pm in the afternoon. Lunch was just over an hour ago and you still have a couple of hours until you get off work. You check your inbox to find that there are no new emails for you to respond to, so you open…
How to build interactive eBooks for lead generation – Econsultancy (blog)
When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…
Video Is The Future of Content Marketing – Business 2 Community
Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their…
The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)
IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…
GamesBeat 2015 snares Magic Leap’s Graeme Devine as a new speaker – VentureBeat
Our latest speaker, Graeme Devine looks like a character from Game of Thrones. The chief creative officer and vice president of games at Magic Leap is one more among the cast of characters from gaming who will talk at our GamesBeat 2015 conference at the Grand Hyatt…
Digital Marketing: The 7 Essential Channels – Business 2 Community
When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…
2015 Boating Industry Movers & Shakers Finalists – Boating Industry
Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…