Tag: University

Vancouver entrepreneurs turned around a struggling online platform – The Globe … – The Globe and Mail

By: | In: Advertising and Traffic | Last updated: July 14, 2015 0

The challenge When James Clift and his team at WorkStory Inc. bought the online résumé and portfolio platform VisualCV, it had over 200,000 members. Having those members already in place sounded like a dream come true for the young startup, but with only 1,000 active…

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Columbus’ Identity Crisis: Who Are We, Anyway? – Columbus Monthly

By: | In: Advertising and Traffic | Last updated: July 7, 2015 0

Live music booms from within the Battelle Grand Ballroom at the Columbus Convention Center late one morning in March. Inside, hundreds of professionals in suits and skirts mingle while nibbling hors d’oeuvres, glancing politely at one another’s name tags. They’ve left their offices to network…

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WVU football fan becomes team video contractor – Chron.com

By: | In: Advertising and Traffic | Last updated: June 6, 2015 0

MORGANTOWN, W.Va. (AP) — There aren’t many people who can make a career out of being a fan, but Doug Cross is one of them. Cross, 27, is entering his fourth season as an in-house contractor with WVU, creating the promotional videos and other materials…

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How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land

By: | In: Advertising and Traffic | Last updated: May 27, 2015 0

Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…

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How London man may have helped trigger the ‘flash crash’ – WAND

By: | In: Advertising and Traffic | Last updated: April 25, 2015 0

By BERNARD CONDONAP Business Writer NEW YORK (AP) – He operated from a modest suburban London home he shared with his parents, far from the city’s glamorous financial center. He used off-the-shelf software anyone can buy. Yet, if U.S. authorities are correct, Navinder Singh Sarao,…

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A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)

By: | In: Advertising and Traffic | Last updated: April 13, 2015 0

PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…

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