The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

Apple Working on Siri the Virtual Music Assistant for Analyzing Unknown Music … – Patently Apple

Earlier this month the U.S. Patent and Trademark Office published a patent application from Apple that revealed an invention that generally relates to audio analysis and, more specifically, to analyzing audio input for efficient speech and music recognition. While Apple first introduced integrating music identification…

What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land

The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…

The importance of search engines for your dental practice: New patients start here – Dentistry IQ

Before people select a health-care provider, hospital, or facility for their medical needs, they often begin their decision journey online. Studies by the Pew Research Center found that eight in 10 online health inquiries start at a search engine. Your dental practice’s website serves many purposes….

Wisdek Inc Guarantees Top Rankings for Websites with Affordable SEO Services … – PR Web (press release)

Richmond Hill, Ontario (PRWEB) July 19, 2015 Wisdek (http://www.wisdek.com/) a full service Internet marketing optimization firm, introduces SEO centric web design services and guaranteed SEO programs for small and large businesses. Wisdek’s web design services allow business clients to receive a performance focused website that…

Fresh Approach to Video Brings New Clarity to Business Communications

By PR Newswire Article Rating: March 26, 2015 05:02 AM EDT LONDON, March 26, 2015 /PRNewswire/ — Animated videos from Switch Video UK enable businesses to explain complex messages in 60 seconds       Specialist video producer, London-based Switch Video UK, is offering clients…