Don’t Let Your Website Turn Into a Zombie!

Many Internet marketers tend to leave their web business site in disarray over time that it soon turns into a zombie state which is unattractive to web traffic. This is tragic for online businesses that depend heavily on constant flows of web traffic to boost…

The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

Six of the most interesting SEM news stories of the week – Search Engine Watch

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for…

The Only Way To Be Successful At SEO: Take A Holistic Approach – Search Engine Land

Everything you need to know about SEO, delivered every Thursday. It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this…

New TRAI net neutrality paper is a breath of fresh air after the last one – Real Time News, India

TRAI Chairman RS Sharma The latest consultation paper by the Telecom Regulatory Authority of India on telecom providers charging different prices for browsing different websites — the so-called differential pricing of data — comes across as a breath of fresh air after the last one,…

GOOG Stock: Google Is Cooking Up Something Big – Profit Confidential

Alphabet Inc’s (NASDAQ:GOOG) stock price has surged a solid 41% so far in 2015. This is particularly impressive, given how large a company Google is. Other than Google’s search engine business, Alphabet has quite a few things going for it. If things go well, the…

Apple Working on Siri the Virtual Music Assistant for Analyzing Unknown Music … – Patently Apple

Earlier this month the U.S. Patent and Trademark Office published a patent application from Apple that revealed an invention that generally relates to audio analysis and, more specifically, to analyzing audio input for efficient speech and music recognition. While Apple first introduced integrating music identification…

How to Generate More Leads & Improve Sales Using Video – Business 2 Community

The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…


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