The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive

Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…

Digital Marketing: The 7 Essential Channels – Business 2 Community

When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…

South Dakota’s ‘Mars’ marketing campaign drawing job-seekers – Yankton Daily Press

SIOUX FALLS, S.D. (AP) — A workforce development campaign in South Dakota that sells the state as being a better place to live than Mars is generating traffic to the state’s workforce website, despite not-always favorable national attention. The focus is a video ad about…

10 Winning Tactics for Marketing Online to Other Businesses – Entrepreneur

With over 364 million registered members and the official business atmosphere, blogs on LinkedIn are a popular choice when it comes to getting B2B customers. Besides generating stellar content, businesses can drive more traffic faster with online marketing. If you have been considering advertising online and need…


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