Tag: video ads
The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive
Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…
Why social media is so attractive for advertisers heading into 2016 – Marketing Dive
Social media is no longer the new kid on the marketing block. And, it has firmly assumed the rank of an essential channel for B2C and B2B marketers alike. One of the biggest changes in social media marketing this past year has been its emergence…
Apple Regains No. 1 Spot for Revenue, Fueled by Video, Tablets – Marketwired (press release)
In Q3 Report, Opera Mediaworks’ Global Ad Platform Also Shares Mobile Behavior and Trends From Turkey, Saudi Arabia SAN MATEO, CA–(Marketwired – Nov 3, 2015) – Apple significantly recaptured the no. 1 position in mobile monetization back from Android in Q3 2015, according to the…
Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…
Top 10 marketing trends you need to know – Marketing Dive
2015 has been all about social, mobile, video and more. With the better part of 2015 behind them, digital marketers continue to shift their attention (and budget dollars) towards mobile, video, and social media. Marketers this year have experienced a flood of real-time data, welcomed a slew of…
Digital Marketing: The 7 Essential Channels – Business 2 Community
When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…
Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not … – Marketing Land
Top news and emerging ideas in display advertising, delivered every Monday. Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating…
10 Winning Tactics for Marketing Online to Other Businesses – Entrepreneur
With over 364 million registered members and the official business atmosphere, blogs on LinkedIn are a popular choice when it comes to getting B2B customers. Besides generating stellar content, businesses can drive more traffic faster with online marketing. If you have been considering advertising online and need…
Instagram Opens Up Sponsored Posts to Advertisers – Business 2 Community
Instagram boasts over 400 million active monthly users, who post 80 million photos and like 3.5 billion of them every day. It’s a fast-growing social media platform that enables you to efficiently and quickly capture an audience through enticing image ads, video ads or carousel…