The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

Digital Marketing: The 7 Essential Channels – Business 2 Community

When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…

Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, Not … – Marketing Land

Top news and emerging ideas in display advertising, delivered every Monday. Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to use their data. The change essentially affects any publisher running AdSense, not just those operating…

10 Winning Tactics for Marketing Online to Other Businesses – Entrepreneur

With over 364 million registered members and the official business atmosphere, blogs on LinkedIn are a popular choice when it comes to getting B2B customers. Besides generating stellar content, businesses can drive more traffic faster with online marketing. If you have been considering advertising online and need…


Deprecated: htmlspecialchars(): Passing null to parameter #1 ($string) of type string is deprecated in /home/trafficg/public_html/wp-content/themes/improve-pro/footer.php on line 117