Tag: video advertising
Effective Link Building Strategies for Good Online Visibility
Top Search Engines Modern businesses in all industries require a strong web presence or online visibility to ensure a good flow of web traffic to their web business sites for higher sales and profits. This can be achieved through a myriad of search engine optimization…
The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive
Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…
Why social media is so attractive for advertisers heading into 2016 – Marketing Dive
Social media is no longer the new kid on the marketing block. And, it has firmly assumed the rank of an essential channel for B2C and B2B marketers alike. One of the biggest changes in social media marketing this past year has been its emergence…
Apple Regains No. 1 Spot for Revenue, Fueled by Video, Tablets – Marketwired (press release)
In Q3 Report, Opera Mediaworks’ Global Ad Platform Also Shares Mobile Behavior and Trends From Turkey, Saudi Arabia SAN MATEO, CA–(Marketwired – Nov 3, 2015) – Apple significantly recaptured the no. 1 position in mobile monetization back from Android in Q3 2015, according to the…
What Type Of Company Should You Follow When Betting On Ad-Tech? – Seeking Alpha
Summary The ad-tech marketplace is primed for massive growth in the next few years. This has attracted players of all sizes targeting different business segments. The small players are facing a serious challenge in trying to gain market share from thriving giants. A few of…
Digital Marketing: The 7 Essential Channels – Business 2 Community
When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…
Report: iPhone Drives Less Than Third Of Android Traffic, Nearly 75 Pct. Of … – Marketing Land
The best news in mobile marketing every Thursday. Last week Opera released its State of Mobile Advertising report for Q2. Headlines on coverage tended to focus on the finding that “the first app of the day is in the Social Networking category, and the most common last…