What Brands Need to Know About Visual Social Media [Infographic] – MarketingProfs.com (subscription)
Today’s fastest growing social media channels are visually based, according to the following WebDAM infographic. Here’s the scoop for engaging your visuals-loving customers. Consider your brand across all visual touchpoints, suggests WebDAM. Include logos, typography, press kit, photography, and icons. Also, post images often. “Posts…
How to Leverage Social Media for SEO: Link Building – Marketing Land
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings….
6 Video Solutions to Common Business Challenges – Business 2 Community
Branded videos have the power to be effective throughout most, if not all areas of your business. Contrary to popular belief, there is no ‘one-size-fits-all’ video solution. In fact, there are several types of video, each catering to a specific business challenge. Here are 6…
Vote Now in the 2015 Streaming Media Readers’ Choice Awards – StreamingMedia.com
Vote Now in the 2015 Streaming Media Readers’ Choice Awards It’s time to make your voice heard in our 9th annual Readers’ Choice Awards, the only awards where the end users choose the winners Page 1 Voting is now open for the 2015 Streaming Media…
Using Storytelling in Your Software & Technology Marketing: When & How – Business 2 Community
In the fall of 1995, when the Internet was still young, an executive named Irving Wladawsky-Berger was put in charge of IBM’s new “Internet Division.” His mission? To figure out the business value of the internet. At that time, the Internet was just beginning to…
Beyond the action cam: GoPro CEO says VR and drones are the future – Mashable
When you think of GoPro, you think of one thing: Tiny, waterproof cameras that can be mounted almost anywhere. You think of skiers, skateboarders and adrenaline junkies leaping out of air balloons in wingsuits to capture the most extreme video you’ve ever seen. It can’t…
A Webby Award honoree’s recipe for recognition: Q&A – Inman.com
*This article has been edited from a previous version. If you want to be an expert in digital marketing, spend an hour talking with Anne Marie Gianutsos, head of digital for real estate powerhouse Houlihan Lawrence. In a little over a year, she’s put into…
Marketing on a Budget: How to Produce Great Content Without Breaking the Bank – Search Engine Journal
When it comes to marketing your business online, content creation is one of the biggest pieces of the puzzle. But how do you create awesome content to market without spending a ridiculous amount of money? In today’s digital world, there are actually several ways you…