Study: YouTube detecting fake ad views, but still charging for them – Marketing Dive

Dive Brief: A new study from European researchers claims that advertisers are paying for robot traffic on YouTube. Research from NEC Labs Europe, UC3m, Imdea and Polito found YouTube would detect fraudulent video views, but still charge for ads served on those views. The researchers…

How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land

Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…


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