How Content Upgrades Help You Build Better Customer Relationships – Business 2 Community
Content upgrades (aka lead magnets) are a popular topic right now. You may have heard of them, you may have tried them — or you may not know what I’m talking about. So let’s start with a simple definition. A content upgrade is extra content…
Why Great Marketing Results Are Worth the Wait – Business 2 Community
We live in an age of instant gratification. This era of hyper connection has caused the demand for instant results to truly penetrate every corner of our lives. Movies and TV shows begin streaming in seconds. Retailers offer same-day delivery services (delivery by drone, anyone?)….
Top 8 Ways Twitter Can Boost Your Bottom Line – Business 2 Community
So how can you leverage the popular 140-character social media site to drive more traffic to your business or blog? Dozens of Twitter experts, marketing pros and business leaders who have used Twitter to market their brands, productsand services share their top 10 tips for…
34 Compelling Content Marketing Stats and Facts – Business 2 Community
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Change is the Real Constant in a Content Marketing Strategy – Business 2 Community
That the ecosystem of content is built on shifting sands is an understatement. Just the last 30 days saw five major changes in how the world’s largest social network operates. Our default go-to for any sort of information – Google – has updated their algorithm…