The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

New TRAI net neutrality paper is a breath of fresh air after the last one – Real Time News, India

TRAI Chairman RS Sharma The latest consultation paper by the Telecom Regulatory Authority of India on telecom providers charging different prices for browsing different websites — the so-called differential pricing of data — comes across as a breath of fresh air after the last one,…

6 Hacks to Turn Your Blog Into a Lead Generation Machine – Business.com

Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors with conversion opportunities. If your…

How to Generate More Leads & Improve Sales Using Video – Business 2 Community

The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…

The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News

James McAnally.Image: Courtesy of McAnally / Temporary Art Review.   Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…

Don’t Like Crowds or Traffic? Watch WeHo’s Halloween Carnaval at Home – WEHOville

WeHo’s Halloween Carnaval crowds in 2013. (Photo by Jon Viscott) Love WeHo’s Halloween Carnaval but can’t take the crowds? Worried about traffic and parking? Well this year you can watch it from home in as outrageous a costume as you like. The City of West…

Why Great Marketing Results Are Worth the Wait – Business 2 Community

How to Get Better Results from Pinterest

We live in an age of instant gratification. This era of hyper connection has caused the demand for instant results to truly penetrate every corner of our lives. Movies and TV shows begin streaming in seconds. Retailers offer same-day delivery services (delivery by drone, anyone?)….


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