The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

3 Reasons GoPro Is Destined to be an Entertainment Conglomerate – Motley Fool

GoPro (NASDAQ:GPRO) is getting killed lately because of weak sales of its latest HERO4 Session cameras and soft guidance for the upcoming holiday quarter. The stock has plummeted more than 60% so far this year as a result. Shares are now trading around $25 apiece…

The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News

James McAnally.Image: Courtesy of McAnally / Temporary Art Review.   Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…

Watch Out Intel, Here Comes Facebook – Barron’s

Moore’s Law is breaking down, and the physics of chips is becoming treacherous. Barron’s Graphics For 50 years, the computer-chip industry has ridden a road of economic miracles, but now it’s reaching an end, and a potential crisis is unfolding for some of the industry’s…

The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)

IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…

GamesBeat 2015 snares Magic Leap’s Graeme Devine as a new speaker – VentureBeat

Our latest speaker, Graeme Devine looks like a character from Game of Thrones. The chief creative officer and vice president of games at Magic Leap is one more among the cast of characters from gaming who will talk at our GamesBeat 2015 conference at the Grand Hyatt…

McDonald’s profit falls as customer traffic slips in US – 12 News – 12NewsNow.Com

By CANDICE CHOIAP Food Industry Writer A dropoff in customers at its U.S. restaurants contributed to a 13 percent decline in McDonald’s second-quarter profit. The world’s biggest burger chain said Thursday that sales fell 2 percent at established U.S. locations, as featured menu offerings and…

Columbus’ Identity Crisis: Who Are We, Anyway? – Columbus Monthly

Live music booms from within the Battelle Grand Ballroom at the Columbus Convention Center late one morning in March. Inside, hundreds of professionals in suits and skirts mingle while nibbling hors d’oeuvres, glancing politely at one another’s name tags. They’ve left their offices to network…

Flipkart, Focus and Free Advice – Daily News & Analysis

Viral Advertising and Promotions Creativity

I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…