Tag: Washington Post
The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive
Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…
MLBAM strikes out in marketing baseball – Beyond the Box Score
DMCA takedown notices are a common occurrence on Twitter these days, and it’s hurting the ability for fans to connect with baseball. Last Sunday, Jeff Sullivan saw a baseball moment that he loved; wanting others to share in the enjoyment of it, he posted a…