Beyond the action cam: GoPro CEO says VR and drones are the future – Mashable

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When you think of GoPro, you think of one thing: Tiny, waterproof cameras that can be mounted almost anywhere. You think of skiers, skateboarders and adrenaline junkies leaping out of air balloons in wingsuits to capture the most extreme video you’ve ever seen. It can’t…

Flipkart, Focus and Free Advice – Daily News & Analysis

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I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…

34 Compelling Content Marketing Stats and Facts – Business 2 Community

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…

iQIYI Announces Paid Subscribers Reach Five Million – IT Business Net

BEIJING, June 16, 2015 /PRNewswire/ — iQIYI, an independently operated subsidiary of Baidu (NASDAQ: BIDU) and one of the largest internet and mobile video service providers in China, today announced that the company’s paid streaming subscribers have reached five million as of June 15, 2015,…

Procera Networks Defines Broadband Subscriber Experience with ScoreCard – PR Newswire UK (press release)

— Solution measures subscriber experience and suggests investments to maximize CAPEX ROI FREMONT, California, June 8, 2015 /PRNewswire/ — Procera Networks, Inc., the global Subscriber Experience company, today announced ScoreCard, a new solution enabling improved visibility and measurement of the quality of experience (QoE) that…

Ad blocking is a barrier to innovation – Financial Times

The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…

Why One Auto-Dealer Believes in the Power of Pre-Roll Ads – AdAge.com

Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet…


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