6 Hacks to Turn Your Blog Into a Lead Generation Machine – Business.com
Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors with conversion opportunities. If your…
How to Make Audience Segmentation Truly Personal – Business 2 Community
Companies that use content marketing already know that the more gated content you have, the more content conversions you will get. In fact, in a recent study we ran at BrightInfo, we found out that for every 10% increase in your gated-to-free content ratio, your…
The Top 3 Content Marketing Challenges And How To Beat Them – Business 2 Community
At the end of 2014 we wrote about the top content challenges we see for 2015. Six months have passed – so now is a good time to come up with a few solutions we’re using, or heard good things about. I think this graph…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Viral Traffic Splice Affiliate And Referral Programs.
Viral Traffic Splice Viral Traffic Splice is a WordPress plugin that integrates with Facebook to allow your subscribers to post customized surveys within the Facebook news feed. Your survey question can have as little as two answers, and as many as four. The true power…
34 Compelling Content Marketing Stats and Facts – Business 2 Community
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…