AD North American meeting highlights buying group’s commitment to the future – Supply House Times

This year has been a busy one for the AD buying group. In addition to its new “Together, we win” branding and marketing campaign, AD earlier this year announced a merger with Canadian buying group Canaplus Limited Partnership and followed that up with the rollout…

How to build interactive eBooks for lead generation – Econsultancy (blog)

When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…

Fling vs. Cast and Airplay: Amazon.com, Inc. Takes on Google and Apple – Tech News Today

Streaming content from mobile devices to TVs wirelessly is becoming a big thing, with Google and Apple already in the market with their Chromecast and Airplay respectively. In fact Google is already rumored to be working on a successor to the original Chromecast. Now, Amazon…

Flipkart, Focus and Free Advice – Daily News & Analysis

Viral Advertising and Promotions Creativity

I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…

WVU football fan becomes team video contractor – Chron.com

MORGANTOWN, W.Va. (AP) — There aren’t many people who can make a career out of being a fan, but Doug Cross is one of them. Cross, 27, is entering his fourth season as an in-house contractor with WVU, creating the promotional videos and other materials…


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