Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
Official: Christie transportation commissioner to step down – WFMJ
By MICHAEL CATALINIAssociated Press TRENTON, N.J. (AP) – Gov. Chris Christie’s transportation commissioner will resign this month as federal investigators continue a wide-ranging probe into Port Authority of New York and New Jersey, which he previously lobbied on behalf of United Airlines. Jamie Fox’s departure…
What Makes BuzzFeed Quizzes So Popular? – Business 2 Community
It’s 2:00pm in the afternoon. Lunch was just over an hour ago and you still have a couple of hours until you get off work. You check your inbox to find that there are no new emails for you to respond to, so you open…
Spurring Investments And Innovation In Agriculture – TechCrunch
Brian MilneCrunch Network Contributor Brian Milne is a freelance writer and former senior reporter/editor for McClatchy Newspapers, advocating sustainable water technologies and precision agriculture. More posts by this contributor: How to join the network The federal government is often criticized by Silicon Valley for being…
ZaReason Zini 1550 tiny Linux desktop PC review – Liliputing
There are a number of reasons you might want to install a Linux-based operating system like Ubuntu, Debian, Fedora, or Linux Mint on a computer. These operating systems are free to use, which means you can install them on a PC that may not have a…
How to build interactive eBooks for lead generation – Econsultancy (blog)
When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…
2015 Boating Industry Movers & Shakers Finalists – Boating Industry
Jonathan Sweet, Editor in ChiefSeptember 15, 2015Filed under Features, In This Issue Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet…
IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast – Sports Video Group
IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast September 13th, 2015 By Ken Kerschbaumer The increasing importance of IP in broadcast workflows is evident throughout IBC2015. SVG sat down with Grass Valley SVP of Strategic Marketing Mike Cronk to discuss how his company…
Instagram Opens Up Sponsored Posts to Advertisers – Business 2 Community
Instagram boasts over 400 million active monthly users, who post 80 million photos and like 3.5 billion of them every day. It’s a fast-growing social media platform that enables you to efficiently and quickly capture an audience through enticing image ads, video ads or carousel…