Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Fitness trackers should fear the Apple Watch – Mashable
I’ve tested a countless number of fitness trackers, and typically after a few weeks of use, each one ends up in a box on my desk. My collection has become tracker graveyard, and I’m not alone; studies show they often get shoved into drawers not…
HP Spectre x360 Review – Thurrott.com (blog)
HP’s stunning new Spectre x360 is a near-perfect transforming Ultrabook, blending premium materials and solid build quality with a far more thoughtful approach to the software preload than we typically see with Windows PCs. Yes, it’s a bit thicker and heavier than less versatile PCs,…
The vast majority of successful hacking attacks can be attributed to the … – Business Insider
Thomson ReutersPeople pose in front of a display showing the word ‘cyber’ in binary code, in this picture illustration taken in Zenica When a cyber security breach hits the news, those most closely involved often have incentive to play up the sophistication of the attack….
A Look At PepsiCo’s Recent Open Innovation Efforts: #CSReport2015 – Innovation Excellence (blog)
PepsiCo products, including 22 brands that generate more than $1 billion each in annual sales, are enjoyed by consumers one billion times a day in more than 200 countries around the world. In this post, let me present some “PepsiCo” branded open innovation initiatives. I…
Fujitsu and Microsoft collaborate to transform manufacturing processes through … – MarketWatch
HANOVER, Germany and TOKYO, April 12, 2015 /PRNewswire/ — At the Hannover Messe event, Fujitsu Limited and Microsoft Corp. announced their collaboration to bring innovative operational excellence to manufacturing with the help of Fujitsu devices powered by Windows 8.1 Pro, the Internet of Things (IoT) services…
TrueCar’s (TRUE) CEO Scott Painter on Q1 2015 Results – Earnings Call … – Seeking Alpha
TrueCar, Inc. (NASDAQ:TRUE) Q1 2015 Earnings Conference Call May 07, 2015 04:30 PM ET Executives Alison Sternberg – VP, IR Scott Painter – Founder and CEO John Krafcik – President Michael Guthrie – CFO Analysts Diana Kluger – JPMorgan Mark Mahaney – RBC Capital Markets…