7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
Big data analytics accelerates Williams’ Formula One performance – V3.co.uk
Formula One cars are essentially big data factories on wheels. They have hundreds of sensors across many components collecting data on everything from fuel levels and engine performance, to oil temperature and tyre pressure. Turning that data into useful information to tweak a car’s performance…
One Source Networks Deploys Sonus Solution to Enable Real-Time … – SYS-CON Media (press release)
News Feed Item One Source Networks Deploys Sonus Solution to Enable Real-Time Communications for Its Global Microsoft UCaaS Deployment Leading Managed Communications Provider Utilizes Sonus’ SBC 7000 for Lync and Skype for Business Enterprise Services By PR Newswire Article Rating: July 1, 2015 11:00 AM…
Flipkart, Focus and Free Advice – Daily News & Analysis
I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…
Avis Budget Group Inc. : Avis Budget Group and Southwest Airlines Sign New … – The Wall Street Transcript
Avis Budget Group Inc. Tickers: CAR CAT WBC PCAR EMR TRN JBHT HUBG June 25, 2015 PARSIPPANY, N.J., June 25, 2015 (GLOBE NEWSWIRE) — Avis Budget Group, Inc. (Nasdaq:CAR) today announced that it has entered into an expanded, new multi-year partnership marketing agreement with Southwest Airlines (NYSE:LUV) which will enable the Company…
The Best Indies To Watch From E3 2015 – Game Informer
There are a lot of big name titles at this year’s E3, but the indie game scene is still burning bright. Here are some of the most inventive and exciting new titles coming from smaller teams that you should have on your radar. We’re trying…
Networks Are Like Mullets – Light Reading
Remember mullets? The unfortunate late-20th-century men’s hairstyle was neat and trimmed around the face and long and flowing down the neck. “Business in front, party in the back,” was the slogan. Service provider networks have become mullets. The parallel occurred to me during a panel…
Beyond the action cam: GoPro CEO says VR and drones are the future – Mashable
When you think of GoPro, you think of one thing: Tiny, waterproof cameras that can be mounted almost anywhere. You think of skiers, skateboarders and adrenaline junkies leaping out of air balloons in wingsuits to capture the most extreme video you’ve ever seen. It can’t…