Concussion management software gets RWC run – New Zealand Herald
Concussion management software developed by Kiwi technology company CSx has been put to the test by teams in Rugby World Cup 2015 as a UK medical chief calls for rule changes to protect players from head injuries. The Auckland-based company, founded by former sports therapist…
How to build interactive eBooks for lead generation – Econsultancy (blog)
When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…
Video Is The Future of Content Marketing – Business 2 Community
Lights! Camera! Conversion! My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know she was advising me about my future and the future of content marketing! More customers consume content as part of their…
The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)
IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…
Apple event expected to focus on iPhones, TV – Phys.Org
New iPhone models might also feature “force touch” technology used in Apple Watch, which allows the user to control the device based on how hard the screen is pressed Apple is expected to unveil updated iPhones Wednesday along with an Apple TV revamp that may…
Light painting illuminates Floating Points’ Silhouettes video – Dezeen
Music: patterns of light spring up around a Martian-like world in this music video that directors Pablo Barquin and Junior Martínez created for Floating Points (+ movie). Martínez already knew Sam Shepherd – the musician behind Floating Points – before the idea for the video…
GamesBeat 2015 snares Magic Leap’s Graeme Devine as a new speaker – VentureBeat
Our latest speaker, Graeme Devine looks like a character from Game of Thrones. The chief creative officer and vice president of games at Magic Leap is one more among the cast of characters from gaming who will talk at our GamesBeat 2015 conference at the Grand Hyatt…
Monetizing And Marketing Cover Songs On Youtube – hypebot.com
____________________________ Guest Post by Rick Goetz on MusicConsultant Scott Herring is the head of operations for OnRamp Digital, the premier music-focused multi-channel network on YouTube. Through OnRamp, he helps unsigned or undiscovered artists create cover songs, put them on YouTube and legally monetize them. The…