Storytelling in Marketing: An Interview With Warren Whitlock – Search Engine Journal
At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Warren Whitlock, of LimitlessInfluence.com, about storytelling in marketing. You can’t just market with data alone. You need to use that data to tell a story. A story is what sparks emotion in…
5 Ways iPad Pro Will Change How I Work – Gotta Be Mobile
At first I didn’t think I’d want to get the new iPad Pro, but after owning one for just a few days, it’s potentially going to change the way I work in some important ways. When Apple first introduced the iPad back in 2010, I…
What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land
The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…
3 Reasons GoPro Is Destined to be an Entertainment Conglomerate – Motley Fool
GoPro (NASDAQ:GPRO) is getting killed lately because of weak sales of its latest HERO4 Session cameras and soft guidance for the upcoming holiday quarter. The stock has plummeted more than 60% so far this year as a result. Shares are now trading around $25 apiece…
Google’s release of TensorFlow could be a game-changer in the future of AI – Phys.Org
Google’s machine learning software already does some pretty amazing things, such as visual translations. Credit: TensorFlow The development of smarter and more pervasive artificial intelligence (AI) is about to shift into overdrive with the announcement by Google this week that TensorFlow, its second-generation machine-learning system,…
When You’re Done With a Fabricated Identity, This Artist Will Make It His Own – Motherboard
Your inbox is a lot like an online home, protected by a password rather than a burglar alarm. The same could be said for your social media pages, your bank accounts, your supermarket loyalty cards. Together they constitute an identity. But what if your accounts,…
The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News
James McAnally.Image: Courtesy of McAnally / Temporary Art Review. Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…
Change is the Real Constant in a Content Marketing Strategy – Business 2 Community
That the ecosystem of content is built on shifting sands is an understatement. Just the last 30 days saw five major changes in how the world’s largest social network operates. Our default go-to for any sort of information – Google – has updated their algorithm…