If you want good traffic to your website then you really need to target your audience. There is no point having hundreds of visitors to your website every day if they are visitors that have no interest in your site or product at all. Having 10 targeted visitors it better than 100 non-targeted visitors. Non-targeted visitors are not going to buy the products you are promoting. There is a big difference between getting traffic to your site and getting buying traffic to your site.
To get targeted traffic to your website you need an understanding of the demographics and the market that you want to reach. This will take some time and research but it is worth it. You are in the business to make money and taking the time to do your research now will actually save you time in the long term.
When you advertise, always place your advertising on other websites that are specific to the audience you are targeting. Be really selective with the placements of your ads so that you are paying for advertising that is only being shown to people that are interested in your niche. Although being selective with your ad placement will most likely reduce the traffic coming to your site, you will find that your sales will increase.
Be very careful with how you word your advertising. Simple changes to the words or phrases in your ad can make a big difference to the type of traffic you get. Use content that will target those who are interested in your product but will be of no interest to those people who are ‘non-buyers’. Give details of the product so that you are telling your customers exactly what you are offering.
You want to place your advertisements on sites that are content based and have content that is relevant to your niche. People viewing the site are people that will be interested in your product so will click on your ad when they see it. Remember to be specific with the ad content details.
When you are advertising try using different forms of the keywords and phrases and different people will search for the same information by using different words. By targeting an expanded range of keywords and phrases you are gaining rankings for multiple terms which will increase your traffic.
When created your ad try to think like your customer. Ask yourself what would make you click on that ad and then buy your product. When you start thinking like a customer’s you really increase your targeted audience and your sales. If it means that you need to change your advertising approach completely then do it, you need to do whatever it takes to increase your sales.
Don’t use the same old advertising techniques that people have always used. Don’t get stuck in a rut with your advertising. Try something different and tweak your ads until you are getting the results you are looking for.
