Although search engine optimization tools and strategies are plentiful in the market today to boost web business operations and marketing, there are many myths alongside the advantages. Smart business owners and managers would be wise to identify these myths to separate them from the benefits.
Although there may be some truths in certain myths, each myth cannot stand alone on its own to impact a business drastically unless the business owner indulges in it.
SEO myths
Myth 1 ? A business would enjoy better sales with first ranking only
Myth 2 ? Implement SEO personally without professional assistance without regard to updates
Myth 3 ? It is crucial to implement META tags
Myth 4 ? Secure higher rankings from domain names that are rich with keywords
Myth 5 ? Submit websites only to popular search engines to be seen on the Net
Myth 6 ? Boost rankings with a sitemap on the website
Myth 7 ? There is no need to involve social media with SEO approaches
Myth 8 ? It is not necessary to consider CSS files, but use plain text
Myth 9 ? A constant update on a homepage is required to secure a higher ranking
Myth 10 ? A H1 header tag impacts the website dramatically on ranking
Myth 11 ? Linking to highly ranked websites would boost a website?s personal ranking
Myth 12 ? Automated SEO approaches are scam approaches that must be avoided
Myth 13 ? Focus on PageRank algorithm for a high ranking
Myth 14 ? Hiding the title tag from search engines to concentrate on other components
Myth 15 ? Website structure or design does not affect SEO
Myth 16 ? The best websites to link to are official and authority websites such as .edu and.gov
Myth 17 ? SEO depends on the number of available links attached to a website
Myth 18 ? The more backlinks the better for a website to be visited
Myth 19 ? Content is irrelevant if other SEO factors are set in place
Myth 20 ? Using paid links opens websites to banning by top search engines
Myth 21 ? Good content forms the cornerstone of any successful website
Myth 22 ? Certain sites are always blacklisted or penalized by top search engines
Myth 23 ? Using Google AdWords gets more privileges with higher ranking
Myth 24 ? It is only necessary to execute SEO once in setting up a great website
Myth 25 ? Use SEO service providers to ensure guaranteed results
Myth 26 ? Too many links on any one page can have top search engines penalizing the site
Myth 27 ? Internal links are not important for SEO
Myth 28 ? There must be a high number of Facebook likes or tweets to secure top rankings or be favored in SEO
Myth 29 ? It is not necessary to emphasize on keywords in the pages or titles
Myth 30 ? Bigger headers would offer a more distinct web presence with a higher ranking
Myth 31 ? Exact matches on keywords are crucial for a quick and effective search
Myth 32 ? Modern technologies bypass PageRank today with the myriad of options available to boost a website?s presence on the Internet
Myth 33 – Google Analytics is a popular spy on websites with its wide range of advanced features and tools
Myth 34 ? Generate a complete website that is functional before implementing SEO
Myth 35 ? Buy links, Facebook likes or tweets that would boost the site ranking
Myth 36 – Paid links are usually from shady sites that are unreliable and ineffective to boost web traffic
Myth 37 ? Top search engines are unconcerned about bad or spam links with the myriad of websites to evaluate
Myth 38 ? There cannot be too many outbound links on a website that would crowd out content and navigation
Myth 39 ? A good SEO implementation does not require PPC marketing to ensure success for a website
Myth 40 ? Search rankings can be manipulated with the right tools and skills
Right approaches
SEO myths are plentiful in the marketplace and more will emerge over time with different mindsets or competitive values. A smart business owner today would evaluate each myth to dispel it instead of falling into its trap that would cost time and money. The market competition would always sow seeds of SEO myths to divert the attention and efforts of businesses succeeding in the industry.
The best approaches to SEO myths include being updated on the myths and perform a quick evaluation of the amount of truth in them before finding the best resolution or preventive measure to keep the myth away.
As modern technologies keep emerging with new SEO features that are more advanced and dynamic, more myths of SEO would emerge. In order not to waste time or money on unfruitful results by SEO myths, smart business owners and managers would concentrate on SEO approaches that work for boosting their company’s bottom line as different companies operate differently. Hence, the SEO method that works for one company may not work for another. It is up to each business to identify its own needs, requirements and expectations on SEO features and strategies to be successful in its industry.
Smart business owners and managers who know how to handle SEO myths are likely to steer their business out of potential risks and dangers to remain reliable and functioning to benefit the market. Their market presence would be enhanced as they become established in their industry with a consistent market performance with more value than being a business that is continually shaken up by every myth and fallacy cropping up in the market. When the business is operated with a right focus, the right approaches would present themselves to be viable and effective.
Conclusion
There is no guarantee on the success or failure of a business with regards to SEO myths. The fate of the business lies in the hands of its owners or managers who must exercise market wisdom and foresight to push the company upward above the crowd to be distinct and upbeat in a competitive business environment.
SEO myths will come and go, but the business that is attuned to the white hat SEO approaches stays and prospers.
