Particular Marketing Strategy
There are many internet marketing strategies that are available today and it is important that you use two or more internet marketing strategies especially if you want more exposure for your business. Aside from search engine optimization, another type of internet marketing strategy that you can use is mobile marketing. With the increasing number of people who use mobile devices, using this particular marketing strategy is becoming an important trend among many internet marketers.
Mobile marketing is a particular marketing strategy strategy that uses mobile devices like smart phones. This type of marketing strategy provides clients with time as well as location-sensitive information to promote their products and services. In most cases, this particular marketing campaign is perfect among entrepreneurs who are running their own online websites and, at the same time, want to promote their businesses locally. There are different types of mobile marketing techniques that you can use and below is an in-depth discussion of the different strategies that you can use to promote your business.
SMS Marketing
One of the most common marketing methods, SMS marketing is all about sending short messages to the mobile phones of prospect clients so that they will be informed of any promotions of your company. Over the past years, this type of mobile marketing is considered as the legitimate advertising channel in many parts of the world considering that different network carriers set guidelines for the mobile media industry. In most cases SMS marketing strategies run off a short code and when clients receive the message, the number registered is usually just 4to 5 numbers. This particular marketing strategy is a great way for you to advertise to your local market.
MMS Marketing
Another mobile marketing campaign that you can use is the MMS marketing. This type of mobile marketing contains timed slideshow consisting of different elements like text, images, audio and even video. This particular mobile marketing method is great for recipients who own their smart phones and other mobile devices.
Push Notifications
One of the mobile marketing techniques today that is common among smart phones are push messages. This type of marketing technique was first introduced to iPhone in 2007 but was then later introduced to more Android-operated phones. Push notifications are usually shown on top of the screen and it is an effective way in attracting the attention of prospect clients. The best thing about this mobile marketing technique is that it doesn’t cause interruption to the current activities on the user’s phone. It is also cheaper compared with other mobile marketing techniques.
App-Based Marketing
With the increasing number of people using smart phones today, another mobile marketing technique that you can use is the app-based marketing. Many people now use different apps and mobile marketers now take advantage of the many smart phone apps in order to promote their products and services. In most cases, app-based ads only pop up on other related apps which increases the likelihood of a prospect client getting interested to the ad.
In-game Mobile Marketing
Do you like playing games with your smart phones? If yes, you will notice that before advancing to the next state, a pop up ad usually appears and these ads are called in-game ads. There are now many brands that deliver their promotional messages within the mobile games in order to engage potential clients. An ad-funded mobile game is a great way to grab the attention of many people but if you are an internet marketer, make sure that you only sponsor games that are somehow related to your ads otherwise this will not lead to higher conversion for your website.
Mobile Web Marketing
Most people now own smart phone and mobile gadgets like table computers and internet-ready game consoles. As an internet marketer, you can launch mobile web marketing to promote your brand to internet-ready mobile devices. Advertising on mobile devices is really different than advertising in conventional PCs and laptop computers. There are many limitations on the screen of mobile devices and that different mobile devices run on different operating systems. For this reason, it is crucial that you invest time in developing an ad that is specific for mobile devices.
QR Codes
Another interesting mobile marketing method that you can use is the QR codes. QR codes allow your prospect clients to visit your website by scanning a 2D image using their phone’s camera instead of typing your site’s URL on the address bar. Today, QR codes are popular advertising methods among businesses that sell consumer goods. It is also one way of fortifying the brand name of your business. Most businesses that use this mobile marketing strategy develop a system wherein the logo of their business serves as the QR code. This is a great way to let people get familiarized with the brand of a particular company.
Concerns about Mobile Marketing
Mobile marketing is considered as one of the most important ways for entrepreneurs to promote their company to local clients. However, there are several concerns about mobile marketing that you need to be aware of especially if you plan on using this marketing strategy for your business.
One of the most important concerns for mobile marketing is that it is very expensive. For instance, a legitimate SMS marketing campaign requires you to pay between $5,000 and $10,000 for a campaign that will only last for a few months. While some big companies can afford this particular marketing strategy, small business owners find it difficult to afford it to promote their business to their local clients.
Another concern about this particular marketing strategy is that it might cause privacy violations to the users. In order to be able to send to their mobile devices, it is important that you get their mobile data and acquiring such data is something that mobile users do not easily allow. Other problems of mobile marketing campaign is that there are many campaigns that are considered as spam which often leads to waste of time and effort for the part of the internet marketer.
