With the rampant promotion of Internet marketing today, it is not surprising to note the increasing marketing activities that a company would undertake to secure the best deal in town for their own benefit. A marketing revolution is underway with a strong shifting from traditional offline advertising or outbound advertising to the new Internet or online marketing or advertising. A growing momentum is recorded with this transition as Internet marketing gains higher popularity today to be the preferred marketing choice for most businesses regardless of size and industry.
Traditional marketing options
Traditional advertising or marketing approaches are considered to be staid and ineffective; if not old fashion to cater to a new group of modern consumers. Outbound advertising is tedious and time consuming besides being costly and inconvenient compared to the new and modern online marketing strategies that modern consumers prefer. This creates a definite customer antipathy to entice customers to the company even if there is a great offer up for grabs.
Traditional marketing seeks out prospective clients via an invasive strategy which is often resented by consumers while such approaches incur high costs on the company. A negative stereotype marketing campaign does not put the company in good light with high advertising costs imposed.
Modern consumers are looking for more excitement and fresh advertising that stimulates their senses and mental capacity. It can be annoying to receive piles of ads instead of useful information that enhances lifestyle and productivity.
Emerging marketing trend
One of the newer marketing revolutions in this era is Internet marketing. The advanced technologies available open the gateway for the Internet to be a promising marketing platform that is dynamic and cost effective.
A simple but well designed business website can function so effectively in drawing web traffic to seek out its goods and services effortlessly from local and global consumers at any time of the day or night throughout the year. Technology savvy consumers prefer to surf the Net for desired or required information on products and services that would enhance their lifestyle or productivity. The advanced technologies applied on the Internet allow businesses and consumers to enjoy a myriad of activities effortlessly such as banking, connecting with others, communication, Skype, perform business transactions or make purchases.
Modern technologies with dropping prices on electronic appliances make it cheaper for businesses and consumers to get hooked up for the best of resource seeking activities in the fastest possible time. Broadband connectivity allows one and all to be totally connected quickly across any two points on planet Earth. Instant access to anything is now possible for any consumer or business to boost learning and buying.
Best of both worlds
It would be wrong to throw off all traditional marketing approaches just to embrace the new online approach as there are certain values of the former for various business entities. Certain traditional marketing options may boost a business?s image or market presence more effectively than relying wholly on Internet marketing strategies. It is thus important for a smart business company to marry the two for the best of synergies in cost effective marketing.
Most traditional marketing options are offline using traditional tools and techniques such as distribution of promotional leaflets and flyers on products and services. But these approaches can be combined with online advertising to widen the scope of consumers reached as there may be certain places that do not have good Wi-Fi facilities. There are consumers who are not well versed with modern technologies and the Internet to take advantage of the host of information available on the web. There are many consumers who may not trust the security measures of online marketing with a strong preference to making purchases through traditional advertising methods.
It is the smart business owners or managers who are aware of the different strata of consumers available in the marketplace to tap on them via the most conducive marketing means even if it means engaging traditional advertising with online options. A dynamic synergy can be generated through this fusion to cause an effective fission on promoting the company products and services. A careful study on the best of traditional and Internet marketing tools and techniques would generate an impactful marketing strategy that would cause the desired result to come about.
Impact of synergy
A great impact can be enjoyed when traditional offline marketing strategies combine with online marketing approaches regardless of industry and size for any business. A synergy of benefits can be reaped when both types of marketing approaches are applied appropriately to each business. Such a combination can be the ultimate Internet marketing strategy that brings in the best of profits, sales and bottom lines desired by companies in all industries. However, experts in both marketing approaches would be required to mix and match for the best formula in promoting the business offerings. Where one marketing approach is weak, the other marketing option can be implemented to boost the effects and subsequently the results for the company.
The right application of traditional marketing tools with Internet marketing techniques can offer the best of results such as online flyers, banners and leaflets that can be distributed via email marketing at lower cost with a wider spread since there is no paper involvement. Changes to the online advertising banner can be made easily to enhance the products on promotion without having to go back to the printers for a new template and extra costs. Hence, a traditional banner advertising technique can be implemented using modern Internet marketing tools to enjoy a lower advertising cost that is more impactful for the business.
Consumers, especially those who are concerned about protecting the environment with a lower carbon footprint would be happy to support companies that opt for Internet marketing tools and activities over traditional marketing approaches that manipulate natural resources unsparingly.
Conclusion
Internet marketing may be new and attractive to modern businesses in operating businesses differently today, but it does not mean the old has to go. Traditional offline marketing options are still applicable to many businesses small or big that do not have the full access to modern technology at the moment.
