As businesses today catch on the importance of social media networks to their bottom lines through massive traffic, there is no stopping the business owners and marketers in attracting more fans and followers at their social media profile page. But besides quantity, another crucial consideration in higher sales and bottom lines is the quality of fans.
One of the more popular social media networks is Facebook which boasts of millions of fans and followers with a growing database as the days go by. It is becoming easier for businesses to tap into Facebook for any desired number of web traffic from the readily available millions on Facebook account. However, the quality of Facebook fans also plays a vital role in boosting sales and expanding profits.
Quality vs Quantity
Facebook is noted to be an instrumental marketing platform in building any business in any industry with a fair playing ground for small to big companies. Page fans execute a vital role in the marketing process, but success does not relegate to the number of fans or followers alone.
A business entity can secure many fans from Facebook’s millions, but what percentage can be translated into actual sales with consumers opting in to the business database to be identified as potential lead or business prospect. If this conversion does not happen, the social media marketing campaign would be considered a failure with a waste of time, money and effort.
High conversion rates from fans to customers are coveted by all businesses riding on the waves of Facebook to glean not only quantity in fan size but also higher quality of fans. These must incline towards the business offerings, brand and image that bring about sales and market visibility. Modern business owners and marketers need to be actively involved in engaging and interacting with a smaller fan group that would reciprocate positively to the business offerings than waste time and effort courting those without interest towards the brand or products.
Underpinning Principle
An online business today must be actively involved in manipulating Facebook’s success of millions of followers who are potential leads to the business survival, growth and development. Engaging Facebook fans as active fan page’s followers can establish strong relationships between business owners and fans to convert the latter into loyal customers over time and effort. That is the underpinning principle of Facebook marketing for all businesses that thirst after success.
When the focus of business owners and marketers is on the quality of fans instead of quantity, more dynamic marketing strategies would be adopted with careful thoughts on tools, implementation, objective and outcomes. Quality Facebook fans who resonate with business related content and message support the brand and company to boost the market visibility and sales. It is easy to convince these fans to part with their money in the necessary purchases when they see the need of the business offerings impacting their lives.
Potential Successful Formula
The simple success formula for an online business today is easy; firstly, identify the right audience from Facebook to become ardent Facebook fans via the fan page. Secondly, engage these Facebook fans regularly with interest business updates or business related activities and information that is relevant and important to fans. When these fans become engaged in the business in one way or another, they become quality fans who are inclined towards the business activities and offerings.
Thirdly, regularly post the latest and unique content and activities that benefit Facebook fans to keep them engaged and enticed with the business promotions. Include specials, discounts, promotions and offers that are too tempting to resist. Organize online competitions and surprises to delight Facebook fans who would yearn for more excitement from the business entity.
These marketing strategies are simple and workable with a proper planning and implementation. With the real focus in sight, it is possible to enjoy success with quality fans that may not be very large. Further marketing activities and techniques can be adopted to draw more traffic to the website for the quantity before fine honing them to be quality fans.
The market does not lack in tips and tricks on transforming casual Facebook fans to devout ones for a business. Free reports and eBooks to go about the process are readily available at many training websites.
Other Factors of Consideration
Maximizing the growth potential of any business via Facebook fan page today is quite straightforward with a focus on the fans. Fan post quality is also instrumental to the business success besides fan quality. A long term business success involves understanding the fan base of the business to post relevant contents that would satisfy fans to spur them on as loyal customers. Quality links and images in pictures and videos must be engaging to interest fans in sharing and promoting the business contents on the fan page. This would be the most effective and efficient online advertising a company could ever hope to achieve to boost market presence and success.
A great marketing strategy is essential to the success of a business in producing quality fans besides quantity. Companies need to perform intensive research using the latest marketing tools and resources available to provide rich content that satisfies or interests fans. Inserting the right links at strategic locations to bring in more traffic while quality content stirs up a desire for more in fans who could be converted into a quality fan instead of just being a number in the database.
Successful business promotions require due diligence in every aspect that might impact the consumers’ purchasing power and decision. Hence, website name, domain name and brand names must be clear and easily remembered as there are millions in the market today to confuse consumers. Effective brand promotion today points to social media platforms with millions of fans waiting to be invited for an exciting engagement in some interesting activity that can transform their lives.
Many popular social media networks provide a host of business opportunities for any business to succeed with their advanced and innovative features that can be very marketing friendly.
