Business owners and managers are discovering the potential of email marketing as a most profitable online marketing strategy of today. Online and offline entrepreneurs in small to large businesses of every industry are embracing email marketing strategies to boost their sales and profit.
Having a web business site may be the first step in today’s modern marketing strategies where high web traffic to a website may be converted into sales with the proper tools and techniques in online sales and marketing. However, it is possible that 99% of web visitors may exit the site without making an online purchase.
Sales can be dramatically increased with the right email marketing strategies developed and implemented carefully. Below are 10 email marketing strategies that should dramatically increase any business’s sales and bottom line if applied diligently.
1. Develop customer relationships
A successful email marketing strategy is only successful if and only if there is a consistently long list of email subscribers. Every web business enterprise must have a host of email customers whom the company sends information on a regular basis to update the consumers.
Web subscribers of the business enterprise appreciate a regular update of the company’s promotions and information to take advantage of any sales or discounts which may offer great savings. Such information must be freely emailed to lure the email readers into visiting the web business site for more information and make relevant purchases that would benefit the company.
Regular emails with relevant cost savings information that meets the needs of consumers would gain the trust of consumers as they enjoy the special promotions as depicted in the email notifications. This approach establishes the company’s credibility as well as enhancing the customer relations while dramatically increasing the sales with the email subscribers converted into lifelong loyal customers.
2. Develop regular specials
Web businesses need to be creative in marketing their products and services. An email marketing tool must be creatively manipulated to enjoy its desired outcomes. Once the email subscription list is available, web businesses need to send regular emails to keep in touch with their current and potential customers; otherwise, as the adage goes, “out of sight, out of mind.â€
Consumers forget the company brand and products or services easily if there are no regular reminders. Emails must be sent on a regular basis with special promotions on wares and services to keep the on-list customers interested in the brand and wares.
Consumers enjoy discount offers as great savings; hence, regular emails containing special offers form a dynamic way in retaining customers who would exercise repeated purchases.
3. Hosting special customer events
Modern customers today like to be treated like VIPs. Annual sales can be easily promoted with a special and personalized email invitation prior to the actual dates to invite customers to these events which are specially organized for them.
Other customer events such as “Customer Only†sales can be sent off as an email to regular subscribers to enjoy a pre-sale day prior to a store wide sale. Hence, regular customers become more loyal as it is envisaged that they are given preferential treatment by the company to enjoy the best of sales before the actual sales crowd rushes in for the great buys.
4. Appointment reminders
A diligent and professional web business with an email marketing campaign would work hard to ensure that their online customers are always kept informed of the upcoming events the store is organizing.
Hence, it is excellent customer service rendered if the web business sends out appointment reminders to their online customers to avoid disappointment over certain events or promotions. It could be a pre-sale reminder or a one-day offer for selected online customers to take advantage of a special offer.
5. Professional Follow up
Emails are a great way to follow up on potential leads to boost the email subscriber list of the business. Acquaintances can turn into loyal customers with a professional email giving a company overview and current promotions that bring on great savings and joy.
Potential leads that are treated with courtesy and respect even with an email can become a loyal patron of the company if the email is professionally written and excellent customer services are rendered regardless of purchases at the beginning as it takes time to build trust and relationships.
6. Online coupons
Modern technology allows web businesses to offer online coupons which email customers can print and use in offsite or online stores. These online coupons encourage more purchases to be made to benefit the company’s bottom line.
7. Purchase acknowledgement
An impactful customer service strategy is to acknowledge the purchases of customers whether on an online or offsite basis with every purchase activated. Such a follow-up email reflects the appreciation of the business enterprise to their customers who would be more inclined to make other purchases.
Such follow-up emails also strengthen the customer relationship to build a stronger customer base for the company.
8. Referral benefits
Every customer has many contacts. A fantastic email marketing strategy is to encourage current customers to refer the company to their personal list of contacts for a special offering that can be redeemed within a certain time frame.
This innovative scheme can bring on many email subscribers to the company that boosts the bottom line and web traffic to the web business site.
9. Electronic products
There are many types of products which can be delivered electronically such as books, newsletters, leaflets and flyers. These can be emailed to the customers at a lower cost much faster than traditional means.
There is no worry on hidden charges that come about from printing, warehousing, packaging or delivery. Electronic delivery reduces operation costs which can be passed on to customers as greater savings.
10. Prompt customer service
A successful online enterprise must have excellent customer service that replies customer emails promptly and professionally to win the trust and respect of customers.
An email marketing strategy must include a quick response to customers who may send in an enquiry or comment. Prompt replies to a customer email establish customer loyalty.
